Meta tags, are HTML Code that you place on the <header> of a HTML file.
Main Meta tags for SEO Would be:
A title tag is the title of the page that describes what’s the current page talking about. If you have a title tag like “TOP 10 Car Models in 2018” you want to describe in the content of the page everything related to that top. explaining the different models and more. Title tag shouldn’t be more than 60 Characters and needs to be placed like: <title>Here goes the title of your page</title>
The description tag is the one that describes in very few words (100-300 characters) what’s the reader going to see on the page. it’s a brief explanation or a brief introduction to what the reader is about to see in your page. <meta name=”description”>Brief description of the page here</meta>
Those 2 tags are the most important meta tags that needs to be included INSIDE the <head></head> tag.
Quick example would be:
<title>Best Car to buy in 2018</title>
<meta name=”description” content=”Lets reveal the best car that has been released this 2018″/></head>
Don’t miss any of this meta tag at any moment. Or you’ll not get the most out of the organic traffic that you could probably be generating.
Another important tag is the index/noindex follow/nofollow tags. include them at your own risk.
With this nofollow, you’re telling google “Hey google, i don’t want you to go to this link” this tag is useful when you’re not interested sharing “Link Juice” to the page you’re mentioning. (As well as the noindex tag)
With this noindex, you’re telling google “Hey google, i don’t want you to index this page i’m talking about on your searches” this tag is useful when you’re not interested sharing “Link Juice” to irrelevant links you’re posting on your website.
Meta tags code for Noindex and Nofollow: <meta name=”robots” content=”noindex,nofollow”>
Do Meta Tags Helps your SEO?
Yes, meta tags makes easier for google the way it understand your page and what the reader is going to see, reach on your site. Otherwise google will try to guess what’s your site about. Sometimes is even better to let google guess what your site is about (title and description)
Why some pages have no meta title and no meta description ?
Well, very experienced SEO’s usually performs this for let google pick whatever he thinks it’s the site about. So using this method you’ll go more broad on the keywords the specific page your site is ranking for.
As an example here’s the site: SEO Miami this site as you can see it’s they’ve not include titles or descriptions on the HTML of their page. Why? they most likely wants to google “Guess” what’s their website about so they don’t look for a specific keyword to rank for, they let google to pick whatever he thinks it’s the best for them.
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